Scaling
Solutions

Background

Hybr as their tagline implies Scaling Solutions work with entrepreneurs, multinational corporations, governments, non-profits and investors to scale solutions. They leverage the intersection of technology, business and humanities to solve big problems and drive sustainable impact (people, profit and planet). Their focus is on sectors such as FinTech, EduTech, HealthTech and Smart Cities.

With a diverse and multi-disciplinary team of experts, advisors and mentors, their clients are able to leverage bespoke knowledge, capabilities and relationships from day one.

The Challenge

Hybr needed a fluid brand that would compete internationally with scaling solutions at the forefront of the brand’s activities. A brand whose identity would be associated with innovation, taking proven ideas and making them big, via capital, commercial expertise, design, technology, partnerships.

They leverage the intersection of technology, business and humanities to solve big problems and drive sustainable impact.

The Solution

After further extensive research on the company’s ethos, background and client’s requirements, we made sketches based on round shapes of different sizes. The innermost circle of the smallest size representing the original proven idea with potential for growth, a bigger circle outside it representing the idea after addition of certain variables (capital, technology, partnerships etc.) and the final circle representing the scaled up idea.

We made use of cool shades of blue, grey and lemon green as primary brand colors and Proxima Nova as the brand font.

We delivered a brand identity that would well be associated with innovation, taking proven ideas and making them big, via capital, commercial expertise, design, technology, partnerships.
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